A complete rebranding of the Italian architectural practice Piaguini. The creation of a strong identity, rooted in the heritage of Italian architecture, was designed to faithfully reflect the philosophy of its architects. The project highlights their main source of inspiration, drawn from the International Style, Brutalism and the Bauhaus movements, as well as modern minimalist architecture. Beyond the visual identity, colour palette and typography, the brief also encompassed the design of the website and the creation of an immersive exhibition.